NORTHERN SPIRIT

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The Wilderness Downtown

August 16, 2011 in PROJECT BLOG, R&D Process

Arcade II

 

Have you experienced this yet? Kate alerted us to ‘The Wilderness Downtown’  while we were in Newcastle and, if you havent already, give it a go now. Arcade Fire, together with Google and artist Chris Milk, have created an interactive video set to the band’s track ‘We Used to Wait’ from ‘The Suburbs’ album.  Called ‘The Wilderness Downtown’, the online project makes use of Google Maps and Google Street View to incorporate images into the video. It’s an experience that’s both personalised and deeply personal as it takes you down memory lane through the streets where you grew up.

One of its achievements is that it creates an awareness in the viewer/participants of being both unique and interconnected.  It’s also interesting how they’ve created spaces within the work to be filled by the participant’s experiences. It’s changed my relationship to the song  – a good album track before, now it’s got specific emotional associations for me and now I play it much, much more. Avoid doing what I did though – just allow the different windows to come up on your pc and do their thing. We’re interested to know what you think. Here’s a great ‘behind the scenes’ link.